by Steinar Brandslet,Norwegian University of Science and Technology

Credit: Unsplash/CC0 Public Domain

YouTube has become a favorite platform for many people with mental health problems. It is a place where they can share their own experiences and discuss different aspects of living with a diagnosis.

But how do they talk about life and their disorder, and is posting on YouTube beneficial? Researchers at NTNU and the University of Basel have now studied how 39 people with bipolar disorders portray their lives and diagnoses on YouTube.

"We wanted to investigate how the diagnosis ofbipolar disorderis portrayed in personal videos on YouTube. We mainly focused on people's own experiences and reactions to the diagnosis," said Associate Professor Lucas Bietti from the Department of Psychology at NTNU.

He is behind a new study in collaboration with senior researcher Eric Mayor from the University of Basel in Switzerland, which has beenpublishedin theJournal of Medical Internet Research.

More and more researchers are studying how mental health disorders are portrayed on YouTube. However, until now, no one has specifically focused on how bipolar disorder is presented there.

"People who talk about bipolarity on YouTube tend to share more detailed andpersonal storiesthan what is usually seen on othersocial media platforms," said Bietti.

The videos often focus on treatment, especially medication and psychotherapy, and for the most part, these are described positively.

"But many people also mention side effects and challenges in following the treatment," added Bietti.

It can, of course, be very helpful for other people with these types of disorders when someone talks about it openly.

Many videos addressed challenges with finances and housing (15 videos), work and education (13 videos), and relationships and family (20 videos).

Medication was mentioned in 31 videos and psychotherapy in 23—most often in a positive context.

Eight main themes emerged:

Many different topics arise when people with bipolar disorders discuss their situation. Everyday life is not always easy, but not everything is completely negative.

"The majority feel that getting a bipolar diagnosis is negative, but some people are also positive about it. And some are in denial," said Mayor.

Some people even stop taking their medication or going to therapy in order to preserve an identity they like. This is often linked to manic symptoms.

Needless to say, there are plenty of challenges.

"Many people experience major emotional, social and financial consequences of the disorder, including guilt, loss and heavy strain on relationships with other people," said Mayor.

Relationships with others are often a major focus. People with bipolar disorders can see other people both as a source of support and as a source of stress.

"Relationships with other people are sometimes linked to where the illness comes from, such as genetics and hereditary factors in the family," said Mayor.

The YouTube testimonies often mention both stigma and self-stigma associated with the disorder. This affects both the people themselves and their families.

The stories on YouTube are both complex and rich in content.

"Overall, our study shows that YouTube has potential as a platform for peer support and for raising awareness about mental health," said the researchers.

This insight can be useful for health professionals, researchers and in targeted information campaigns. The researchers nevertheless also highlight the need for more studies on how social media affects people's awareness of mental health.

More information: Eric Mayor et al, A Social Media Study of Portrayals of Bipolar Disorders on YouTube: Content and Thematic Analyses, Journal of Medical Internet Research (2025). DOI: 10.2196/67129 Journal information: Journal of Medical Internet Research

Provided by Norwegian University of Science and Technology